Bowman Twitter Cards and Autographs - The Marketing Genius of Topps - Bowman Oddities #4

Welcome to the 3rd Episode of Bowman Oddities. We will be talking about this 2 year Topps promotion that was set as a marketing program set to create more promotions towards collectors following Topps on Twitter and create  engagement on their part, growing more on the social media giant.

2015 Bowman Twitter Packs

The Beginning:

 Topps was experimenting a sense of loss on market share, prospecting on the 2010-2016 years was suffering as collectors were more focused on other hi end products that were based of the stars of back then, also the "Trout Era" was in full effect and collectors wanted more the chase of this future star than to prospect and chase the next gamma of prospect stars. In order to get collectors back into the "Prospectors Bandwagon" Topps team formulated a formula to get collectors involved once again on Bowman products by enticing people to follow them on Twitter and to share or retweet their promotion in order to enter a random drawing in order to get the special Twitter Blue cards, with the surprise on the end of the days you had chance to enter that there were in fact going to be live autos the the special packs. Rules to get one of 150 Twitter packs was to stay tuned to their Twitter account for news on the drawings and what you had to do in order to qualify , you had to follow them at @bowmancards. Each pack had 9 cards in total, all limited to /10 and 1 Autograph per pack limited to /3! The promotion was for 2 of the 3 principal Bowman products, these were Bowman and Bowman Chrome from each year, Bowman, Bowman Chrome and Draft. Promotion on 2015 started on September 17th until November 7th. That was the window you had to enter the contest to see if you got lucky with one of the most awaited free packs ever from Topps!

2016 Bowman Chrome Twitter Auto Fernando Tatis Jr. /3

Back of the card

2016 Bowman Chrome Twitter Juan Soto Auto /3

Back of the card

In conclusion this cards were a treat for everyone using social media back then and to all Bowman collectors out there, It is my opinion that Topps should bring back this kind of contests more now that the hobby is in a all time high and with the integration of new enthusiasts it should be a every year option so people can have a nice chance to win a unicorn or at least win some joy into their collecting.